“Arousal addictions stem from the Coolidge Effect, which was named, witheringly, after a joke involving President Calvin Coolidge and the First Lady. The Coolidge Effect is when a sexually spent male mammal experiences a renewal of arousal with the introduction of new, willing females.”—A Day at the First Video Game Rehab Clinic in the US
To hear Cash tell it, research has been consistent in showing that as people spend more time online, the more depressed they become. “It’s my theory that limbic resonance doesn’t occur when you are not face-to-face with somebody. That it requires, perhaps, the stimulation of our senses,” she explained. ”We have to be able to see and hear and touch and feel and smell each other for that release to occur. But what happens is that people seek to satisfy their social needs online.”
“It feels like you’re interacting with people on Facebook,” I said, “but you’re not really getting the nutrients. It’s like eating junk food.”
Also, since you’re sending the emails personally and every day, the maximum number of people you can offend is just a day’s worth of sign ups. It will only take a week or two to find a voice you’re comfortable with.
How this will help you
First, it ferrets out earlyvangelists. They’ll respond to your one line email with a book of suggestions and use cases. Treasure them.
Second, a non-negligible percent of your otherwise silent cancellations will get in touch with dealbreaker feature requests and support crises.
Third, your users with sales-potential will identify themselves by reaching out. If you email all your trial users, the ones who are seriously considering a purchase will jump at the chance to talk directly to the CEO or founder.
More than once, I’ve said hello to a user with an email like “email@example.com” and received a reply from “firstname.lastname@example.org” with a title like “VP of digital entertainment” in the footer.
Fourth, and arguably most importantly, it’s just polite. Someone took the time to read about and try your startup: that’s awesome!
“Happiness/pleasure/joy can’t be found outside yourself. Really, it can’t. Becoming a billionaire won’t change your internal state of being. Becoming a rockstar won’t. Becoming a star athlete won’t. Becoming anything won’t. Outside of survival, the outside world has nothing to do with your happiness! Explore this truth within yourself. You will see it is so, if you haven’t already.”—It Didnt Work | SamEffect.com
“It’s important to define what success means. To me, success is going from point A to point B. It’s as simple as that. This can be mean financial success (going from earning $1,000/month to $10,000/month for example) or even visceral (going from a general feeling of angst about the world to a general feeling of peace about the world) and everything in between.”—The Ultimate Guide to George Leonard’s Book “Mastery” | SamEffect.com
What a man can be, he must be. This need we may call self-actualization…It refers to the desire for self-fulfillment, namely, to the tendency for him to become actualized in what he is potentially. This tendency might be phrased as the desire to become more and more what one is, to become everything that one is capable of becoming.
“The Internet has co-opted the word “browse” for its own purposes, but it’s worth pointing out the difference between browsing in a virtual realm and browsing in the actual world. Depending on the terms entered, an Internet search engine will usually come up with hundreds, thousands, or millions of hits, which a person can then skate through, clicking when she sees something that most closely echoes her interest. It is a curious quality of the Internet that it can be composed of an unfathomable multitude and, at the same time, almost always deliver to the user the bits that feed her already-held interests and confirm her already-held beliefs. It points to a paradox that is, perhaps, one of the most critical of our time: To have access to everything may be to have nothing in particular. After all, what good does this access do if we can only find our way back to ourselves, the same selves, the same interests, the same beliefs over and over? Is what we really want to be solidified, or changed? If solidified, then the Internet is well-designed for that need. But, if we wish to be changed, to be challenged and undone, then we need a means of placing ourselves in the path of an accident. For this reason, the plenitude may narrow the mind. Amazon may curate the world for you, but only by sifting through your interests and delivering back to you variations on your well-rehearsed themes: Yes, I do love Handke! Yes, I had been meaning to read that obscure play by Thomas Bernhard! A bookstore, by contrast, asks you to scan the shelves on your way to looking for the thing you had in mind. You go in meaning to buy Hemingway, but you end up with Homer instead. What you think you like or want is not always what you need. A bookstore search inspires serendipity and surprise.”—Nicole Krauss, The End of Bookstores (via sunrec)
“Have you heard this story: Woman learns she has cancer, six months to live. Within days she quits her job, resumes the dream of writing Tex-Mex songs she gave up to raise a family (or starts studying classical Greek, or moves to the inner city and devotes herself to tending babies with AIDS). Woman’s friends think she’s crazy; she herself has never been happier. There’s a postscript. Woman’s cancer goes into remission.”—the WAR of ART and the Unlived Life
If, like me, you’re an avid world traveler who just doesn’t like to rehash their trips and finds travel planning to be a bit tedious or you’re less of a jerk than I am and just want a way to easily share your experiences with friends and family, pop on over to TravelDiary and get on their list.
“Shipping something is the most important thing. If I delay that because I need to refactor my stylesheets, my priorities are in the wrong place. This is an example of when craftsmanship gets in the way of productivity, in my opinion.”—Why I Chose Zurb Foundation
“Consider the Pareto Principle, which states that 80 percent of the effects come from 20 percent of the causes; apps and cloud services already do 80 percent of what your application needs so leverage that ecosystem to focus in on the 20 percent of “magic” that you can call your own.”—The API Economy and You
“For Proust, for example, knowing people is often very much about dealing with the anxiety that one can’t control them. As though, if I know or understand you, then I will have some sense of what you’re doing and where you’re going when you’re not with me. The question is what we use understanding to do.”—Paris Review - The Art of Nonfiction No. 7, Adam Phillips
“We’re used to thinking about charisma as an intangible. It’s a quality that is instantly recognizable in its natural form, yet defies definition. Martin Luther King, Jr. had it. Steve Jobs, too. Michelle Obama has it. So does Don Draper. Whether it’s the way someone always remembers your name, seems to care about your life, or notices your new haircut, the draw of charismatic people is almost universal. We don’t just like who they are; we like who we are around them. They make us feel important, and yet we are the ones who end up wanting to please. Popularity and power are the birthright of the naturally charismatic.”—Can you hack charisma? — Matter — Medium
“Ultimately the aim of any startup founder should be to find a customer for their product and access to a bigger market that means scaling is a possibility. Even the greatest product ever made is only half the story — finding customers, gaining significant traction and reaching the tipping point is the other part of the journey that we don’t always hear about. Every successful product out there has had some form of hustling to progress. Airbnb famously poached property owners posting their houses and apartments from Craiglist to gain traction. What are you doing to drive awareness and generates sales for your startup? Be bold, be clever. Often the best growth hacks are the cheapest.”—10 ways you’ll probably f**k up your startup - happystartups - Quora